These are just some of my favourite posters by Dior.
Sunday, 10 April 2011
Dior perfume adverts
What I love about Dior adverts, are that they all tell their own story. Each and every one of Dior perfume adverts use extremely stunning females. The females within these adverts are almost always holding the perfume, spraying the perfume and looking extremely seductive. In my opinion this is to tell the targeted audience that if you spray this perfume you will look / feel like these models which then entices you to purchase it.
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Start to look at these ad's semiotics. What values are transferred from the signifier (the model, the setting etc) to the signified (the product). Look at how things like composition and colour are used to make conceptual links between the signifier and the signified. Read "Decoding Advertisements" by Williamson
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